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Cindy Crawford-Backed, Whole-Body MRI Startup Continues Expansion, Despite Radiologist Concern

“There is certainly not enough known about the use of [artificial intelligence] in direct-to-consumer imaging services,” said Catherine Livingston, an associate professor of family medicine at Oregon Health Sciences University School of Medicine. “We don’t even know that the benefits outweigh harms for whole body scans in asymptomatic people. ... AI is a Pandora’s box.”