WebMD is making moves to shift from an information website to a health information platform that helps consumers search and schedule appointments with doctors, Fierce Helathcare reports
The company is teaming up with symplr, a provider data management search platform used by some of the largest health systems in the country, to utilize search engine optimization and health content to drive consumers to a health system’s “digital front door” for provider search and appointment scheduling, the companies said. Read more.
