JEA Rebrands as Sinceri Senior Living, Continues Plan to Expand Beyond Memory Care: Report:

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Within about the last two years, JEA Senior Living was acquired by investment firm Access Industries and named a new CEO. Now, the Tumwater, Washington-based provider has rebranded as Sinceri Senior Living, Senior Housing News reports. 

JEA historically has been focused on memory care. At about 1,900 units, the company was the ninth-largest memory care provider on the 2021 rankings from industry association Argentum. With a total of 46 communities, JEA ranked No. 75 overall.

Going forward, the rebranded company intends to expand in independent living and assisted living. Read more.

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