The middle market is one of the biggest opportunities in the senior housing industry, and conditions may be particularly favorable at the moment for operators and capital providers to embark on projects, Senior Housing News reports.
The reward for senior living companies that can carve out a working middle-market model is that there is a rapidly growing group of older adults in great need of those services at this price point. To attract them, operators must charge a low enough rate that middle-income residents can afford, but high enough to carry the right margins to make it profitable.
But there are some companies focused on senior living that are blazing new trails in the middle-market space today by tweaking how these communities are financed and built. Read more.
