Amazon Using its Scale, Consumer Focus to Reimagine Primary Care, Care Medical Exec Says

Sunita Mishra, M.D., spent more than 15 years in medical practice as an internist and primary care doctor and recognized the challenges for some patients to access care, reports Fierce Healthcare.

When Mishra’s mother became sick in 2011, she experienced firsthand the difficulties of navigating the healthcare system and saw opportunities to rethink the patient experience, she said.

At the same time, she recognized fellow primary care doctors were experiencing burnout. “I’ve been on a quest since then to discover a way to deliver primary care in a way that nourishes both the clinician and the patient,” she said.

This led her to Care Medical, the healthcare delivery arm of Amazon Care, the online retail giant’s business that offers both virtual and in-person care. As the medical director at Care Medical, Mishra says she is focused on designing the healthcare practice of the future. Read more.

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