Best Buy, Samsung Placing Big Bets on Home Health Care

The number of households headed by people age 65 and older is expected to grow from 34 million to 48 million in the next two decades, according to studies from the Urban Institute, Fierce Healthcare reports.

At the same time, most adults 50 and older (77%) want to remain in their homes for the long term, data show.

This opens up the potential to use technologies to help seniors age at home, and it’s a business opportunity that isn’t lost on technology company Samsung and retail giant Best Buy.

“If you were a consumer electronics retailer five years ago, and you said to yourself, ‘Where is consumer electronics going?’ you’re going to say ‘Well, it’s going with all the great tech that Samsung is coming up with and putting in our house.’ At the same time, people are getting older, they’re aging, and people need to take care of themselves in their homes,” said Deborah Di Sanzo, president of Best Buy Health, on Saturday during a session at the SXSW 2022 conference. Read more.

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