Virginia Hospital Medical Center, a community-based hospital system headquartered in Arlington, is kicking off rebranding efforts and will now be known as VHC Health, joining other organizations that have rebranded in an effort to retain or attract new market share, Fierce Healthcare reports.
VHC Health President and CEO Chris Lane said by statement that the new brand “accurately represents the health system’s mission and vision for the future.”
Along with the new name comes a new tagline, “For you. For life,” which Lane said reflects the system’s desire to “serve as a health partner for life-long care.”
In 2018, Justin Wartell, managing director of branding consultancy firm Monigle, said the importance of branding is growing in the healthcare space, particularly in an era defined by consumerism and choice.
It’s a new world for many providers, who typically haven’t had to put much thought into their public image and outreach. But the healthcare industry of old is evaporating, making way for a marketplace that looks more like retail. Read more.
