Humana’s home health strategy remains firmly on track, with the latest development being the rebranding of Kindred at Home to CenterWell Home Health in several additional markets, Home Health Care News reports.
A little over a year ago, Humana unveiled the “CenterWell” brand for the Louisville, Kentucky-based company’s range of payer-agnostic health care offerings, which includes senior-focused primary care along with home health services. Humana announced that Kindred at Home locations in 14 states have officially moved to the new name.
Those states are Colorado, Georgia, Illinois, Iowa, Louisiana, Maine, Maryland, Michigan, Minnesota, New York, Pennsylvania, Texas, Virginia and Wisconsin. Kindred at Home locations in seven states had already transitioned to the CenterWell name as of March 1. Read more.
