The Winneshiek Medical Center Board of Trustees approved a rebrand project for the medical center. The project will include a review of items including name, logo, colors, messaging and more.
The rebranding project will take place alongside planning for significant facility updates to the Obstetrics, Clinic and Surgery units at the center.
The last rebranding was completed in 2005 when the medical center transitioned from Winneshiek County Memorial Hospital to Winneshiek Medical Center.
Rebranding work will begin this summer with the roll out to be delivered by the end of 2022. WMC has partnered with an advertising firm out of La Crosse, Wisconsin to assist. They will be conducting market research over the summer months which will include seeking input from WMC staff, providers, Mayo Clinic Health System leaders, community stakeholders and the public. Read more.
