Meta Platforms is facing a potential class-action lawsuit for allegedly using its Pixel tracking tool to get patient information from hospital portals for target marketing purposes.
The plaintiff, under the name of John Doe, a patient of the Medstar Health System in Baltimore, Maryland, filed the case June 17 in the U.S. District Court for the Northern District of California. He requests class-action status and a jury trial, Healthcare Finance reports.
The action has been assigned to Judge Nathanael M. Cousins and to the Alternative Dispute Resolution Multi-Option Program. The initial case management conference is set for September 21 in San Jose, California.
The Pixel tracking tool is being improperly used on hospital patient portals, resulting in a “wrongful redirection” to Facebook of patient communications to register, sign-in or out, request or set appointments, or call the provider via their computer devices, the lawsuit said. Read more.
