WindRose Health Investors, a New York-based healthcare PE firm, completed a strategic investment in BPD, a hospital- and health system-focused provider of data-driven marketing solutions. Hospitals and health systems engage BPD to develop brand strategy, execute marketing services, develop campaigns and creative content, and execute omnichannel media strategies. Terms of the transaction were not disclosed.
WindRose partnered with BPD’s founders to recapitalize the business to support future growth. Jason Brown, BPD CEO and co-founder, and the BPD management team will continue to lead the company and will remain significant shareholders. Read more.
