Pivotal Analytics, a provider of next-generation business intelligence technology for healthcare investment decisions, has released the findings of an assessment of the hottest U.S. markets for ambulatory surgery center investment. The study results underscore the complex dynamics of the healthcare market and the corresponding need to apply a data-driven, analytical approach to healthcare investment decision-making, particularly within a global ASC market that’s expected to reach $117 billion by 2027.
The Pivotal study methodology went beyond the most basic indicator of a market’s ASC opportunity — low utilization rates — and added a dimension that’s vital to gauging the true opportunity potential: the propensity of a market’s healthcare consumers to use an ASC for outpatient procedures. To assess a market’s propensity for these alternative sites of care, Pivotal incorporated its proprietary healthcare behavioral profiles to develop a target profile representing the percentage of consumers with the desire and willingness to use an ASC. Read more.
