Health care is a $4 trillion industry in the United States that touches every individual and nearly all businesses, notes the American Medical Association.
Despite growing investment in digital health companies over the past decade, the digital health industry is still nascent, and its funding is a fraction of that for the broader health care industry. A significant share of digital health funding from 2012 to 2019 was directed to “first generation” digital health companies, which often designed and sold products focused on wellness, urgent care and low-acuity primary care to health plans and employers. The industry is now moving into the “second generation,” where companies are designing solutions that deliver or enable the delivery of more complex services and have a more diversified range of business models. Read more.
