Imagine a market with a potential customer base of 92 million individuals, annual market spend of $728B, and high unmet needs — investors should be clamoring to support a rush of companies tackling this space’s thorniest problems.
But when this market is Medicaid, the varied state-based regulations, byzantine reimbursement environment, and complex health and socio-economic intersections make many innovators and investors hesitant to dive in. Rock Health Advisory sees Medicaid as one of the most promising arenas for digital health activity, despite the overall cooling of sector funding. Read more.
