Hospitals and Digital Health Companies: Making an Emulsion From Oil and Water

Health systems need help, and digital health companies need a playbook to stand out in a crowded field.

Selling to health systems has always been difficult — lengthy sales cycles, multi-stakeholder decisions, complex implementations — but it’s been exacerbated by recent challenges exposing the difficulties of managing labor costs, provider burnout, slim margins and hard-to-engage patient populations.

At the same time, there are more digital health innovations than ever with potential to help — if they could just get implemented in viable ways. How can digital health companies best engage with the health systems that need them the most?

Andreessen Horowitz partner Julie Yoo and Bassett Healthcare executive Paul Uhrig share their playbook for digital health entrepreneurs looking to partner with health systems. Read more.

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