Walgreens made headlines when it announced plans to enter the virtual care arena. The news spotlights retailers’ advantages in virtual care, even amid a downturn in patient demand. The news also comes within weeks of Costco and Walmart announcing their virtual care offerings, setting the stage for increased competition in an already crowded digital health market.
Not only that, but consumer preference has changed since the peak of the COVID-19 pandemic, further intensifying the competition.
“There are more telehealth suppliers competing for a small share of virtual care consumers, or limited demand, which suggests heightened competition,” Sanjula Jain, PhD, senior vice president of market strategy and chief research officer at Trilliant Health, told mHealthIntelligence. Read more.
