Raising rates can be a scary prospect for operators trying to recover occupancy in the age of Covid– but for Greg Roderick, CEO of Frontier Management, the alternative is even scarier Senior Housing News reports.
The Portland, Oregon-based organization is enacting a 10% rent increase across its portfolio in 2022 while raising care rates by about 10% to 20%. Roderick believes that to go any lower, the company would have to enact sweeping changes to its operational model, likely by cutting services and therefore affecting quality. Read more.
