CVS Health has filed for a trademark that would allow it to sell goods and services in the metaverse, according to a document filed with the U.S. Patent Trade Office, Healthcare Finance reports.
CVS wants to transition some of its in-store health services to a virtual setting, such as non-emergency medical treatment services, wellness programs, nutrition advisory services, and health lifestyle and nutrition counseling.
The company will create its downloadable virtual goods using blockchain technology, and digital assets and collectibles will be sold as non-fungible tokens (NFTs).
NFTs are poised to become a significant source of revenue for companies operating in the virtual realm, positioning CVS to potentially tap into a new and burgeoning market opportunity. Read more.
