Florida Blue Medicare — the state’s Blue Cross and Blue Shield Medicare plan — is collaborating with Emcara Health to offer eligible members access to home-based primary care.
The collaboration reflects how payers are increasingly turning to in-home care organizations of all shapes and sizes.
“There’s an advantage in being able to go into a member’s home and see what challenges they’re living with,” Dr. Elizabeth Malko, vice president of Medicare solutions and chief medical officer at Florida Blue Medicare, told Home Health Care News. “I think the pandemic was just like a wake-up call.” Read more.
