Most of the health care industry is vertically integrating to some degree, whether it’s health plans, Big Retail, or health systems. Digital technology is a crucial component of this integration process from the digital infrastructure needed to tie together newfound assets to the virtual care services themselves, the Advisory Board reports.
Organizations looking to vertically integrate will increasingly rely on digital health to strengthen their assets, engage consumers, and create differentiated offerings—making vertical integration inseparable from digital health. Amazon, UnitedHealth Group (UHG), and CVS serve as examples of this trend. However, these companies are at different stages of the integration process. Some have the experience in digital consumer like Amazon, others have the assets like UHG, and a few need to aggressively expand into digital like CVS. Read more.
