The term “digital front door” describes the digital ways patients can interact with the health care ecosystem and encompasses a myriad of touchpoints. It is the mode through which members interact with the health care ecosystem, including digital tools that members can access, such as a provider search tool.It is also the message that is being communicated to or from the member through these digital channels. For example, a health plan could text a member about their provider search tool to help the member find an in-network PCP. This member has entered the health care ecosystem through a digital front door.
Investment reason No. 1: Consumers and purchasers came to expect digitization during the pandemic.
The four main goals of a digital front door are to improve satisfaction with a simplified member experience, expand access to care, optimize resource allocation (often through self-service tools), and reduce unnecessary treatment through better care coordination, note The Advisory Board. Read more.
