Healthcare Execs Eye New Revenue Streams, Talent Retention, Survey Finds

US companies are upbeat about the future, with more focused on investing in future growth than on other strategic priorities and fewer concerned about recessionary trends, according to PwC’s August 2023 Pulse Survey. But talent retention remains a top business risk in the healthcare industry, executives said.

The survey reveals a positive mindset among the country’s top executives overall. Although most cited the same nagging concerns from 2022 — an uncertain economy, workforce issues and cyber security threats — fewer said that those factors continue to be direct threats to their businesses.

Reinvention appears to be the new focus. This is particularly true of healthcare leaders, with 44% reporting that the introduction of new revenue streams is a top priority, compared with 24% of business leaders overall. Read more.

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