HCA Outlines Plans to Expand Market Share by 2030

HCA Healthcare is investing billions of dollars into expanding its emergency and high acuity service lines, targeting a 29% market share in healthcare services by the end of the decade, up from its current market share of 27%, executives said at the health system’s investor day on Thursday.

The hospital operator will focus its expansion in existing markets, including in Austin, Denver and Nashville, Tennessee, where it is headquartered, CEO Sam Hazen said during the presentation.

Assuming equivalent admissions and associated revenue grows modestly following the investments, HCA executives are targeting a 4% to 6% growth in adjusted earnings before interest, taxes, depreciation and amortization, also known as EBITDA, beginning in 2024, Healthcare Dive reports. Read more.

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