Data analytics company Definitive Healthcare announced on Monday it acquired fellow data firm Populi for $52 million in cash.
Founded in 2020, Populi offers commercial data to help healthcare providers analyze their markets, understand when patients leave a service area or network for care, and target marketing campaigns. The company’s database includes more than 180 billion healthcare and consumer transactions, according to a spokesperson.
The acquisition comes weeks after Definitive Healthcare announced a restructuring plan that included layoffs of 42 employees, or about 4% of its workforce, according to a filing with the Securities and Exchange Commission. The company also cut about 6% of its workforce earlier this year, Healthcare Dive reports. Read more.
