City of Hope announced that its subsidiary, Cancer Treatment Centers of America® (CTCA), will fully transition its clinical locations to City of Hope’s brand. CTCA locations in different cities will now be called City of Hope Atlanta, City of Hope Chicago and City of Hope Phoenix.
In addition to the replacement of CTCA branding at clinical facilities, all marketing, advertising, communications and activities supporting these locations will reflect City of Hope’s name. A new advertising campaign will launch on Feb. 6 to communicate the name change in existing CTCA markets.
The move comes as City of Hope approaches the one-year anniversary of its acquisition of CTCA and further solidifies its transformation into a national cancer research and treatment system with locations across the country. Read more.
